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CASE STUDY: THE LOW SALES OF X COMPARED WITH Y IN 4X2 MINI MEDIUM CAR SEGMENTATION

Oleh   RATU EVELIEN KRISTIANTIE (NIM 19007024); Pembimbing: Dr. Mustika Sufiati Purwanegara
Kontributor / Dosen Pembimbing : Pembimbing: Dr. Mustika Sufiati Purwanegara
Jenis Koleksi : S1-Tugas Akhir
Penerbit : Sekolah Bisnis dan Manajemen
Fakultas : Sekolah Bisnis dan Manajemen (SBM)
Subjek :
Kata Kunci : business competition landscape, current market situation, consumers' perception, consumers’ attitude, STP analysis, marketing mix, buying decision
Sumber :
Staf Input/Edit : Vika Anastasya Kovariansi  
File : 7 file
Tanggal Input : 2012-07-23 12:02:47

Therefore, this case study aims to identify factors that influencing customer in car buying decision, identify customers' perception and consumers' attitude towards X and Y, and to provide a suggestion for company improvement, based on the results analysis that also combined with theoretical foundation.