Perpustakaan Digital ITB
2009 TA PP PUTRIKA MAYADIPTA 1-COVER.pdf
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2009 TA PP PUTRIKA MAYADIPTA 1-BAB 1.pdf
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2009 TA PP PUTRIKA MAYADIPTA 1-BAB 2.pdf
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2009 TA PP PUTRIKA MAYADIPTA 1-BAB 3.pdf
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2009 TA PP PUTRIKA MAYADIPTA 1-BAB 4.pdf
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2009 TA PP PUTRIKA MAYADIPTA 1-BAB 5.pdf
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2009 TA PP PUTRIKA MAYADIPTA 1-PUSTAKA.pdf
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Tighter competition between cellular providers has increasing their awareness of the advertising importance in supporting the promotion activities successful. Through advertising, consumers will get information about the product or service available in the market. In the other words, advertising is able to create consumers' awareness towards the product or service. The media selection for advertising has become a very critical thing in supporting the delivery process of the message. As the technology increases, the options of advertising media that can be used for boosting up the promotion activities has also increased. One of them is SMS advertising. The most important thing is about how that advertising media can works effectively in its usage. In the implementation, the effectiveness of advertising media cannot always be guaranteed achieved. Many times, the consumers are not aware, uninterested, not u understand, or not recall the promotion which is being delivered through advertising.