Perpustakaan Digital ITB

Cikampek highway is one of many highways in Indonesia that has a high density of cars level. The built of Cipularang highway (Cikampek-Purwakarta-Padalarang) makes the growth of vehicles’ volume increasing continuously. This phenomenon inspires people to use the opportunity and build many rest areas along Cikampek highway. Based on the research, most of the visitors not just only stop by inside the rest area, but they also need gas for their vehicles, or even buying food and drinks. Those activities are done to refresh the visitors’ condition to continue their journey. For visitors who usually buy drink, they mostly like to buy a quick and easy-to-consume product so they don't have to stay for a long time in the rest area.