Oliver's Hostelry, a thematic hotel in Bandung struggling to reach a minimum 40% weekday occupancy rate despite the city's overall hotel occupancy averaging 48.44%, faces a primary issue within its marketing division. A study employing internal and external analyses, including SWOT and root cause analysis, identifies three key solutions: a comprehensive social media campaign focusing on Bandung, sales promotions, and research and development. These strategies, to be implemented from January to June 2018, involve disseminating Bandung-related information, scheduled product photography, targeted social media advertising, bundled product promotions, discounts for special occasions, and R&D for both food & beverage and the main hotel product/program, all aimed at bridging the gap between current marketing efforts and customer expectations to improve occupancy rates. Consumer analysis reveals that while many aspects of Oliver's are performing well, it needs improvement on parking space, praying room availability, and beverage quality.