129 Chapter V Conclusion and Recommendation The analysis of PT Rindu Makmur's operations and marketing strategies highlights several key challenges and opportunities for growth in the competitive nickel mining sector. By focusing on customer-centric approaches, process improvements, and leveraging regional expansion, the company can address stagnant sales and build stronger relationships with its clients. The evaluation covered internal and external factors, identifying gaps in the current 5P marketing mix and proposing actionable solutions to enhance overall business performance. The conclusions that summarize the key findings and recommendations for further analysis are explained below. V.1 Conclusion PT Rindu Makmur has been facing stagnancy in sales of its XRF products despite the high demand in Indonesia's nickel mining sector. The root causes of this stagnation are the ordering process, insufficient regional presence beyond its Jakarta office, limited promotional activities, and rigid pricing models. These issues have hindered the company’s ability to attract new customers and fully capitalize on the growth opportunities in the industry. To address this challenge, there are several strategies to answer the research questions explained on point below • New Marketing Strategy to Increase Product Sales in the Nickel Mining Sector PT Rindu Makmur should adopt a more customer-centric marketing strategy, focusing on marketing activity is establish new SOP for Sales Engineer for site visit schedule to attack current/new nickel customers, Conduct new SOP for marketing to do market research to get new 130 knowledge regarding market development, Collaborate with principal to update technologically advanced XRF for local mining condition, collaborate with mining expertise to highlight advantages and differentiation of Vasilon 4 instrument and create video of their success story, Conduct new SOP to hold offline seminars more often in places close to customers to increase PT Rindu Makmur reputability and approach the government (Ministry of ESDM) to find out what are the grand plans of nickel industries. In terms of place, PT Rindu Makmur needs to establish a new branch in Kendari to address regional demand and delivery challenges. For the new pricing model, they need to collaborate with financial institutions to create an installment pricing model. establish new buffer stock order process for parts and unit minimum 2 parts and units are in stock and conduct new loyalty program and bundling program. • New 7Ps of Marketing Mix to Attract Nickel Mining Companies consist of Product: Collaborate with principal to make update of the XRF products with new technology and features tailored for local mining needs. Price: Collaborate with financial institutions for new installment payment models. Place: Establish a branch in Kendari and strengthen logistics for faster delivery. Promotion: Increase the frequency of seminars, targeted marketing campaigns, and sales engineer schedule to the customer’s site. People: Developed sales engineer training program, to make the sales engineer as consultants not only selling the product. Build a dedicated after- 131 sales support team by deploying developed employee incentive programs and adding more personal benefit. Process: Transition from a pure JIT system to a buffer stock system for key products and parts to reduce delivery delays. Physical Evidence: Developing success story, testimonials in form of videos that highlight how PT Rindu Makmur's XRF solutions have added value to existing customers in the mining sector. • In terms of implementation plan, the proposed marketing strategies will be implemented in a phased approach over two years: Short-term (0-12 months): Collaboration with financial institutions, establish new buffer stock order process, conduct new SOP for market research, establish new SOP for Sales Engineer site visit, conduct new marketing program and new SOP to more often held seminar’s near customer site.