58 Chapter V Conclusion and Recommendation 5.1 Conclusion Based on assessment and analysis from the previous chapter, there are several conclusions that can be made based on research questions: • There are several driving forces that could affect road transportation industry in the future. Driving forces are several factors that have the potential to significantly affect key focal issue. Driving forces identified the based on result of interviewing company’s key stakeholders and stakeholders in road transportation industry. This research identified driving forces as below : - Customer behavior - Public transportation and infrastructure - Regulations - Market competition - Economic factor - Political factor - Technological advancement - Environmental awareness - Service quality Those driving forces affecting road transportation industry and the business strategy of TRAC Astra towards the uncertainties of the future. Based on this result, its identified two out of those nine driving forces to become 59 critical uncertainties in road transportation industry which are Regulations and Customer Behavior. The government regulation on road transportation industry may affect significantly customer behavior. These policies can influence the choice of travel modes due to the impact on convenience, cost, and accessibility. Its encouraging customers to decide which transportation mode is matches their needs and comply with the regulations. These factors shape customer decision, balancing personal convenience with regulatory constraint. • There are several plausible scenarios available within 5 years time frame from 2025 – 2029 for TRAC Astra as car rental company. These scenarios are : - Harmonized Growth - Opportunistic Expansion - Reluctant Adoption - Stalled Progress • The Harmonized Growth is the best scenario for car rental industry. This scenario describes an ideal situation where the government has established clear, transparent, and enforceable regulations for the road transportation industry. The regulations are designed to ensure fair competition among the industry player, thereby facilitating the adoption and integration of innovations and strategies by diverse range of stakeholders. At the same time, customers are open and quick to adopt modern service offered by car rental business, ride-hailing services, and taxis. It driven by the growing 60 need for convenience, safety, and flexibility in Jakarta’s increasingly congested urban environment. 5.2 Recommendation Based on the analysis of this final project, it can be concluded that there might be four scenarios that could happen on the road transportation for the next 5 years or up to 2029. Each scenarios have its own early warning signals to become the key points that need to be monitored to decide which strategy that might be beneficial during that period. The strategy that might be used during the period have been developed and stated in the conclusion chapter. The strategic roadmap is part of the recommendation that should be conducted on the following years to ensure the sustainability of road transportation industry for car rental business. These are several recommendations that could become input for the company as a preventive action scenario that occurs in the future. 1. For internal company factors: a. Further develop for TRACtoGo Apps in order to prepare any innovation in technology Company need to develop and enhance their own apps to stay competitive amid the rapid advancement of the road transportation industry that offer convenience and flexibility. TRACtoGo Apps can be used to increase customer engagement by providing a different experience from other car rental apps. 61 b. Ensure all vehicles have insurance to anticipate safety aspects. Companies need to ensure that all vehicles are included with insurance features, this can make customers feel comfortable and increase their confidence when driving. Companies can leverage their insurance features with car embezzlement products to anticipate theft during rental period. The insurance not only provide convenience for the customer, but it also mitigates the risk of car loss for the company. c.