THERELATIONSHIPBETWEENCORPORATESOCIAL RESPONSIBILITYANDCIRCULARECONOMYPRACTICES:ASTUDY OFFASHIONFIRMSINDEVELOPINGCOUNTRIES FINALPROJECT By MariaGraciaPrimaningtyas 19019267 UndergraduateProgram SchoolofBusinessandManagement InstitutTeknologiBandung THERELATIONSHIPBETWEENCORPORATESOCIAL RESPONSIBILITYANDCIRCULARECONOMYPRACTICES:ASTUDY OFFASHIONFIRMSINDEVELOPINGCOUNTRIES MariaGraciaPrimaningtyas 19019267 UndergraduateProgramSchoolofBusinessandManagement InstitutTeknologiBandung,2023 Supervisor:Prof.Dr.TiloHalaszovich ABSTRACT ThispaperexploresthetheoreticalconnectionbetweenCorporateSocialResponsibility(CSR) andtheCircularEconomy(CE)andinvestigateshowfashionfirmsindevelopingcountries implementCSRpracticesinrelationtotheCE.Throughqualitativeresearchinvolving semi-structuredinterviewswithfoursuchfirms,dataanalysiscombinesdeductivecodingfrom previousresearchandinductivecoding.ThefindingshighlightthetypesofCSRactivities undertakenbythesefashionfirmsindevelopingnations,theiralignmentwithCEprinciples,and thetheoreticalassociationsbetweenCEandCSRelements.Additionally,acommunity-based CSRapproachisuncovered,aimingtointroduceCEprincipleswithinitsmembership.This researchprovidesvaluableinsightsforsmalltomedium-sizedenterprisesseekingtointegrateCE practicesthroughaligningCSRinitiatives.Notably,thispapercontributesasthefirstto theoreticallyconnectCEandCSRwithinthecontextofdevelopingcountriesandthefashion industry. Keywords:corporatesocialresponsibility,circulareconomy,developingcountries,CSRin developingcountries,sustainabledevelopment,sustainability 1 HUBUNGANANTARACORPORATESOCIALRESPONSIBILITYDAN PRAKTIKCIRCULARECONOMY:STUDITERHADAPPERUSAHAAN FASHIONDINEGARABERKEMBANG MariaGraciaPrimaningtyas 19019267 ProgramSarjanaSekolahBisnisdanManajemen InstitutTeknologiBandung,2023 Pembimbing:Prof.Dr.TiloHalaszovich ABSTRAK MakalahinimengeksplorasihubunganteoretisantaraTanggungJawabSosialPerusahaan(CSR) danEkonomiSirkular(CE)danmenyelidikibagaimanaperusahaanfesyendinegara-negara berkembangmenerapkanpraktikCSRsehubungandenganCE.Melaluipenelitiankualitatifyang melibatkanwawancarasemi-terstrukturdenganempatperusahaantersebut,analisisdata menggabungkanpengkodeandeduktifdaripenelitiansebelumnyadanpengkodeaninduktif. TemuaninimenyorotijeniskegiatanCSRyangdilakukanolehperusahaan-perusahaanfesyendi negara-negaraberkembang,keselarasanmerekadenganprinsip-prinsipCE,danhubungan teoritisantaraelemenCEdanCSR.Selainitu,pendekatanCSRberbasiskomunitasjuga terungkap,yangbertujuanuntukmemperkenalkanprinsip-prinsipCEdalamkeanggotaannya. Penelitianinimemberikanwawasanberhargabagiusahakecildanmenengahyangingin mengintegrasikanpraktikCEmelaluipenyelarasaninisiatifCSR.Khususnya,makalahini berkontribusisebagaimakalahpertamayangsecarateoritismenghubungkanCEdanCSRdalam konteksnegaraberkembangdanindustrifashion. KataKunci:tanggungjawabsosialperusahaan,ekonomisirkular,negaraberkembang,CSRdi negaraberkembang,pembangunanberkelanjutan,keberlanjutan 2 APPROVALPAGE THERELATIONSHIPBETWEENCORPORATESOCIAL RESPONSIBILITYANDCIRCULARECONOMY PRACTICES:A STUDYOFFASHIONFIRMSINDEVELOPINGCOUNTRIES By MariaGraciaPrimaningtyas IDNo:19019267 AFinalProjectinPartialFulfillment OftheRequirementfortheDegreeofBachelorofManagement UndergraduateProgramofManagementStudy SchoolofBusinessandManagement InstitutTeknologiBandung September6,2023 ApprovedBy Dr.rer.pol.AchmadFajarHendarman,S.T.,M.S.M. 3.