“CHASING SUSTAINABILITY : GREEN HRM DILEMMA’S WITHIN THE INDONESIAN FAST -FASHION INDUSTRY” FINAL PROJECT By Adinda Irsya Pramesti 19020038 Undergraduate Program School of Business and Management Institut Teknologi Bandung ii This page is intentionally left blank iii CHASING SUSTAINABILITY : GREEN HRM DILEMMA’S WITHIN THE INDONESIAN FAST-FASHION INDUSTRY Adinda Irsya Pramesti 19020038 Undergraduate Program School of Business and Management Institut Teknologi Bandung, 2024 Supervisor : Dr. Nele Manheim ABSTRACT This paper explores the relationship between green HRM practices and sustainable performance in the Indonesian fast-fashion industry. Unlike the previous study on cement industry in Indonesia, the presence of green HRM in the fashion sector of the country remains unexplored. This study used qualitative in-depth interviews with six informants from five major multinational fast-fashion companies in Indonesia, including interns, ex-interns, and manager trainees. Utilizing an exploratory approach, this research aimed to expand empirical evidence on the implementation of green HRM and its impact on sustainable performance in the Asian fast-fashion industry. Data analysis involved categorizing responses into topics related to green HRM and sustainable performance. The findings indicate limited awareness of green HRM practices among employees in Indonesian fast-fashion companies. The study notes that employees are aware of only two out of five functions mentioned, specifically citing green recruitment and green training as the only implemented green HRM practices. The link between green HRM and sustainable performance encompasses a broad scope and complexities arise in the study. Keywords: Green human resource management practices, Indonesian fast-fashion industry, Sustainable performance iv This page is intentionally left blank v MENGEJAR KEBERLANJUTAN: DILEMA GREEN HRM DALAM INDUSTRI FAST - FASHION INDONESIA Adinda Irsya Pramesti 19020038 Undergraduate Program School of Business and Management Institut Teknologi Bandung, 2024 Supervisor : Dr. Nele Manheim ABSTRAK Makalah ini mengeksplorasi hubungan antara praktik HRM hijau dan kinerja berkelanjutan dalam industri fast-fashion Indonesia. Berbeda dengan studi sebelumnya mengenai industri semen di Indonesia, keberadaan HRM hijau di sektor fashion negara ini masih belum terjelajahi. Studi ini menggunakan wawancara mendalam kualitatif dengan enam informan dari lima perusahaan fast- fashion multinasional besar di Indonesia, termasuk magang, mantan magang, dan peserta pelatihan manajer. Dengan menggunakan pendekatan eksploratif, penelitian ini bertujuan untuk memperluas bukti empiris mengenai implementasi HRM hijau dan dampaknya terhadap kinerja berkelanjutan di industri fast-fashion Asia. Analisis data melibatkan pengkategorian respons ke dalam topik terkait HRM hijau dan kinerja berkelanjutan. Temuan menunjukkan kesadaran yang terbatas mengenai praktik HRM hijau di antara karyawan perusahaan fast-fashion Indonesia. Studi ini mencatat bahwa karyawan hanya menyadari dua dari lima fungsi yang disebutkan, khususnya mereferensikan perekrutan hijau dan pelatihan hijau sebagai praktik HRM hijau yang hanya diimplementasikan. Hubungan antara HRM hijau dan kinerja berkelanjutan mencakup lingkup yang luas dan kompleksitas muncul dalam studi tersebut. Keywords: Praktik manajemen sumber daya manusia hijau, Industri fast-fashion Indonesia, Kinerja berkelanjutan vi This page is intentionally left blank vii APPROVAL PAGE CHASING SUSTAINABILITY : GREEN HRM DILEMMA’S WITHIN THE INDONESIAN FAST -FASHION INDUSTRY By Adinda Irsya Pramesti ID No: 19020038 A Final Project in Partial Fulfillment Of the Requirement for the Degree of Bachelor of Management Undergraduate Program of Management Study School of Business and Management Institut Teknologi Bandung February 2024 Approved By Dr. rer. pol. Achmad Fajar Hendarman, ST., M.S.M.