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Retrieved from The World Bank: https://www.worldbank.org/en/country/indonesia/publication/aspiring- indonesia-expanding-the-middle-class 77 APPENDICES Appendix A In-Depth Interview Respondent 1 Interviewer What is your name. Respondent Nama Saya Annisa Interviewer What is your age. Respondent Umurnya 30 Tahun Interviewer What is your job. Respondent Pekerjaan karyawan swasta Interviewer What is your Monthly Income. Respondent Monthly Income nya 15-17 Juta per bulan Interviewer Have you ever bought a Handphone & Gadget on E-Commerce Before. Respondent Pernah, gadget itu termasuk acessories kan. Smartwatch… ini offline juga kan. Berarti smartwatch, smartphone terus… tablet. Iaa ituu Interviewer Which Platform do you choose to purchase. Respondent terakhir beli kan smartphone, di platform brand nya langsung, kayak misalkan smartphone saya vivo, berarti waktu itu saya beli nya di vivo.com, saya beli di situ karena official. Saya juga waktu itu beli smartwatch di shopee Interviewer What is your reason to choose that platform Respondent karena brand yang waktu itu mau di cari, nggak ngeh aja kalo dia punya official website ato nggak. Jadi langsung menuju ke shopee, itu emang platform yang di pake sehari hari juga Interviewer Have you ever considered choosing a different Platform to buy. Respondent automatically gitu langsung ke shopee, karna biasanya pasti buka shopee Interviewer Are you ever considering purchasing the product offline. 78 Respondent nggak, mau nya online aja Interviewer What is the reason you choose to purchase the product online. Respondent karna malas aja cari tokonya, karna kebetulan pas tinggal di tempat yang sekarang nggak tau brand tersebut tuh toko offline store nya dimana gitu. males nyari aja, jadi langsung cari online Interviewer What are the advantages to buy Handphone & Gadget online compared to offline. Respondent ehh… kalo kenapa beli gadget sama smartphone di online konsiderasinya waktu itu karna nggak ada waktu buat cari toko offline nya. Kayak harus nyari misalnya di mall mana, ato harus ke ruko apa kayak gitu, terus harus cari parkir dulu.