133 Chapter V Conclusion V.1 Conclusion Based on research question, the conclusion for this research, as follows: 1. PT ACEINNO Technologies enhance the value proposition to achieve greater differentiation from its competitors PT ACEINNO Technologies with the strategy for analysis and implementation is in fact a guide on how to increase the value offering of this company and generate new forms of business on the construction of new trends in an IT software testing. The fourth perspective to build on PT ACEINNO’s strengths of offering quality QA and AI-augmented services will be to look for a way the firm can differentiate itself from other firms this will be an excellent way of developing a one-of-a-kind positioning in the market. This differentiation will in turn be supported by constant market review and constant emphasis on value proposition, which this company shall be pioneering based on its willingness and ability to surpass standards and come up with new ways of executing QA. 2. PT ACEINNO Technologies develop a new business strategy to increase revenue New business development is one of the operational strategies that entails identifying new business targets, new markets, services and new campaigns. The expenditures on research and development and on acquiring new knowledge will be used to cooperate with the technological decision-makers and to achieve the goal of maintaining the company’s leadership in the market. As a result, achieving operational issues of PT ACEINNO, more attention will be paid towards the continuous Test Automation of operation and further enhancement of project management, along with refresher training to the team which will be required in order to bring the team at par with these thoughts and developments. Meanwhile, with the QA and test Test Automation, PT ACEINNO will be delivering products and services for the new and old markets and below is the five-year strategic plan for Indonesia market. 134 3. PT ACEINNO can implement business strategies can to identify and leverage emerging trends in the IT Software testing industry, in order to create new growth opportunities and distinguish its service offerings It will require specific investments in high-quality tools and frameworks that are at the front line of the IT software testing sectors emerging trends in parallel to a TCoE-based development of professional services. This will help PT ACEINNO to expand all its professional services in the organization and attract the best talents in the market and position itself strategically as the market leader in innovation and quality in the QA industry. It assures the proper implementation or duplication of these strategies by an organization to foster lasting growth and distinguish itself from competitors in delivering services. With all of these initiatives in place, PT ACEINNO Technologies will be better placed to ride the continually fluctuating waves of the IT software testing industry and attain the predetermined strategic directionality goals. V.2 Recommendation and Implication 1.