1 Chapter I Introduction I.1 Background The necessity of software automation testing to guarantee apps function well and have few problems before being on sale has been highlighted by the fast digitization of businesses (Anand Nayyar, 2019). Critical topics including automation, quality engineering, agile quality management, generative AI & machine learning, cloud- based testing, performance, and security testing are highlighted in reports like the World Quality Report 2023–2024 and The State of Software Quality Report 2024 (Sogeti, 2023). Figure I. 1. Automation Testing Market Global Forecast to 2028 (MarketsandMarkets, 2022) Also, according to MarketsAndMarkets, the global market for automation testing is expected to grow at a compound annual growth rate (CAGR) of 14.5%, from USD 28.1 billion in 2023 to USD 55.2 billion by 2028. This indicates that remaining up to date with test automation trends is essential for maintaining competitiveness (MarketsandMarkets, 2022). 2 Figure I. 2. Pillars of the Digital Economy (Indosat & Twimbit, 2023) Due to significant increases in internet coverage, a growing middle class, and a vibrant start-up environment, Indonesia has become a leader in Southeast Asia's digital economy (Turban et al., 2021). As to the findings of the Market Analysis Report Empowering Indonesia by Indosat & Twimbit, it is anticipated that by 2027, the digital economy of the nation would surpass $214 billion. This development is primarily being driven by the digital media, finance, mobility, and e-commerce industries. Robust software testing becomes essential to guarantee the dependability and security of digital services as these industries experience fast digital transformation (Indosat & Twimbit, 2023). The financial services industry in Indonesia is regulated by the Otoritas Jasa Keuangan (OJK), which also includes fintech firms and banks (Johan & Sugiarto, 2022). Strict cybersecurity measures, such as routine software and penetration testing, are required to prevent data breaches and guarantee the integrity of financial transactions due to the vital nature of financial services. OJK Circular Letter No. 29/SEOJK.03/2022 and other regulations stress the significance of keeping strong IT security measures in place, including regular penetration testing to find vulnerabilities and guarantee cybersecurity resilience (Otoritas Jasa Keuangan, 2022). 3 Figure I. 3. OJK Circular Letter No. 29/SEOJK.03/2022 Figure I. 4. DevOps Initiatives for Test Automation (Gartner, 2019) 4 Effective test automation is critical, according to Gartner, for those spearheading DevOps projects. Integrating Continuous Integration/Continuous Deployment (CI/CD) pipelines and automated testing is fundamental to the Agile development paradigm, which is defined by fast iteration and continuous improvement (Donca et al., 2022). The software development and deployment process benefits from increased quality and efficiency as a result of this integration. In today's digital economy, automation testing allows organizations to quickly handle complicated testing scenarios and expedite upgrades and releases. This helps them maintain a competitive advantage and satisfy market expectations. (Sturgeon, 2019). On July 19th, 2024, CrowdStrike's Falcon sensor, a popular antivirus and endpoint detection and response (EDR) software, received a faulty configuration update. This update, intended to enhance security measures, had a critical error. The error caused the Falcon sensor to malfunction on affected Windows device. Estimates suggest around 8.5 million Windows machines, including those on Microsoft Azure and Google Cloud platformswere impacted. The update triggered a system crash upon installation, leaving devices in a reboot loop. This meant affected computers would continuously restart, unable to fully boot up and access critical systems. Businesses of all sizes, from airlines and banks to hospitals and government agencies, were significantly impacted. Essential services were disrupted, causing delays, cancellations, and a general sense of chaos. Financial transactions were stalled, flights grounded, and healthcare services hampered. The sheer scale of the outage is unprecedented. Experts believe it's potentially the largest IT outage ever recorded, surpassing even the devastating(Williams, 2024) I.2 Company Profile Since its founding in 2013, PT ACEINNO Technologies has quickly become a renowned supplier of IT services and solutions. The business takes great satisfaction in having a committed group of more than 50 experts that provide a multitude of skills to different projects. These experts play a critical role in upholding the business's strong alliances with more than 80 prestigious clients in key industries including manufacturing, telecom, banking, financial services and 5 insurance (BFSI), and retail. PT ACEINNO Technologies' standing as a dependable and progressive partner in the IT services sector has been cemented by its dedication to quality and innovation. The long term corporate vision of the business is to attain recognition as the ‘Preferred Technology Partner of Choice’ worldwide. This vision signifies PT ACEINNO Technologies’ desire to become the benchmark in the IT service industry by providing exceptional end of solutions and service to its clients globally. Accompanying this vision, the mission of the enterprise is to already be on the way of Kaizen – the Japanese concept meaning continual improvement. PT ACEINNO Technologies always tries to achieve its cost objectives to retain the organization as a top performer in providing technological advancement services. This commitment to the enhancement of the process and constant the adoption of new solutions is proof of the company’s willingness to provide high quality services and introduction of innovative solutions prevailing in the tendencies of the particular industry. Focused on the Professional Services or Staff augmentation, PT ACEINNO Technologies stands out thanks to its ability to provide high-quality, IT skilled workforce to complement clients’ initiatives. This ensures that the company controls a consultant network of over 550 active consultants who are mainly concerned with leading change initiatives in the firm’s Digital Banking and Fintech direction. It covers more than 200 manual/automation software test engineers currently that will benefit PT ACEINNO Technologies to set up the company and start engaging in the automation testing market powerfully. I.2.1 Finance Snapshot PT ACEINNO Technologies has had financial difficulties recently, despite its skills and talents.