xii TABLE OF CONTENT ABSTRACT .......................................................................................................................................... iii ABSTRAKSI ......................................................................................................................................... v APPROVAL PAGE ............................................................................................................................. vii FOREWORD........................................................................................................................................ ix LIST OF FIGURES............................................................................................................................. xv LIST OF TABLE ................................................................................................................................ xvi CHAPTER I .......................................................................................................................................... 1 BACKGROUND ................................................................................................................................... 1 1.1 Research Background ............................................................................................................... 1 1.2 Problem Statement ................................................................................................................... 4 1.1 Research Question.................................................................................................................... 5 1.2 Research Objective .................................................................................................................. 6 1.3 Scope and Limitations .............................................................................................................. 6 1.4 Writing Structure ..................................................................................................................... 6 CHAPTER II ......................................................................................................................................... 8 LITERATURE REVIEW ..................................................................................................................... 8 2.1 Impulse Buying ........................................................................................................................ 8 2.2 Sales Promotion ....................................................................................................................... 8 2.3 Store Environment ................................................................................................................... 9 2.4 Store Employee ......................................................................................................................