vii FOREWORD It is with great pleasure and a sense of accomplishment that I present this thesis, titled The Influence of Consumer Perception of Counterfeit Luxury Goods Toward Brand Image and Perceived Quality of Luxury Brands. This research represents the culmination of my academic journey, and it is a testament to my passion for understanding the intricate relationship between consumer perception, brand image, and perceived quality. First of all, I would like to thank my Great God for guiding and leading me throughout my university journey. Also, I have been fortunate to receive guidance and support from my surroundings and I would like to this opportunity to thank: 1. My family and friends for their never-ending support, understanding, and encouragement throughout my university journey, especially during the making of this thesis. Their love, patience, and belief in my abilities have been a constant source of motivation, inspiring me to carry on with my dreams and successes. 2. My supervisor, Kak Annisa Qastharin. It is an honor and privilege to have you as my supervisor who has always helped me with your useful insights in finishing this thesis. Thank you for your time and energy during every thesis counseling session, Kak. 3. My dearest people in SBM, including my closest friends whom I cannot write one by one, but you must have known who you are, and my dearest one, who has gone hill-top and low with me. I thank you dearly, beyond what words can possibly say. I hope that this research will serve as a valuable resource for academics, researchers, luxury brands managers, luxury brands retailers, and distributors of luxury brands interested in understanding the consumer perception of counterfeit goods toward brand image and perceived quality of authentic luxury brands. With great pride and a sense of accomplishment, I present this thesis to the academic community, hoping that it will inspire further research and contribute to the advancement of knowledge in the field of Marketing. Bandung, 15 June 2024 viii LIST OF CONTENTS ABSTRACT .................................................................................................................. i ABSTRAK .................................................................................................................. iii APPROVAL PAGE ..................................................................................................... v FOREWORD ............................................................................................................. vii LIST OF CONTENTS .............................................................................................. viii LIST OF TABLES ...................................................................................................... xi LIST OF FIGURES .................................................................................................... xii LIST OF APPENDICES ........................................................................................... xiii CHAPTER I .............................................................................................................. 1 1.1. Background .................................................................................................... 1 1.2. Problem Statement ......................................................................................... 3 1.3. Research Question ......................................................................................... 7 1.4. Research Objective ........................................................................................ 7 1.5. Scope and Limitations .................................................................................... 7 1.6. Writing Structure ........................................................................................... 8 CHAPTER II ............................................................................................................ 9 2.1. Luxury Goods ................................................................................................ 9 2.2.