39 Chapter III Research Methodology The author's thorough research approach is described in Chapter III. The research question will serve as the base for developing an organized and systematic approach. Additionally, more information is provided regarding some of the framework and tools used during the research. This chapter is divided into three sections. The first section talks about research design. The second section talks about data collection method. And the third section talks about data analysis method. III.1 Research Design According to (Cooper and Schindler, 2014), the research design is the blueprint for fulfilling objectives and answering questions and selecting a design may be complicated by the availability of a large variety of methods, techniques, procedures, protocols, and sampling plans. Meanwhile, according to (Creswell and Creswell, 2018), a research design is a set of formal procedures for collecting, analyzing, and interpreting data such as those found in a quantitative experiment or qualitative case study. The author creates the research design by adapting the scenario planning development method in order to address the research question by developing plausible scenarios for aggressive strategy creation in steel sales. The research design are types of inquiry within qualitative, quantitative, and mixed methods approaches that provide specific direction for procedures in a research study (Creswell and Creswell, 2018). The major methodology for this study will be a qualitative approach, mostly due to the need for qualitative data from specialists or experts in the steel industry. In creating scenario planning in PTKS as a steel industry, the author will analyze the problems from both internal and external factors. In this research, the business environment is captured using three different analysis 40 designs. The analysis of the general environment comes first. The company should be aware of how the environment will impact the steel industry activities because it is complex and interconnected in order to gain a general understanding of business. The analysis of the overall environment will be undertaken to manage this. There are four components, namely scanning, monitoring, forecasting, and assessing. The political, economic, sociocultural, technological, environmental, and legal components will make up the general environment segments. The research will provide guidance for the company in identifying opportunities and threats.