18 CHAPTER III RESEARCH METHODOLOGY The study that provides the background setting of this research is obtained by doing secondary analysis based on previous information gathering. Hakim (1982) defines secondary analysis as “any further analysis of an existing dataset which presents interpretations, conclusions or knowledge additional to, or different from, those presented in the first report on the inquiry as a whole and its main results”. Most research begins with an investigation to learn what is already known and what remains to be learned about a topic through reviewing secondary sources and investigations others have previously conducted in the specified area of interest. Secondary data analysis takes this one step further, including a review of previously collected data in the area of interest (Johnston, 2014). In simple terms, secondary data is every dataset not obtained by the author, or “the analysis of data gathered by someone else” (Boslaugh, 2007) to be more specific. Secondary data may include data that has been previously gathered and is under consideration to be reused for new questions, for which the data gathered was not originally intended (Vartanian, 2010). III.1 Research Design The research was conducted starting with the communication and establishing legal framework, continued communication and data gathering, intense interview sessions then concluded by using questionnaires distribution with scientific tools framework. As previously mentioned, the research was supported by the initial coaching program result provided by the company which guides the initial interviews to validate the assumptions. After collecting data from secondary sources, the initial data obtained then expanded and explored to be used as a basis for the structured and semi structured interview questions according to the direction of the research area. The interview done based on the secondary data was directed to dive deeper into the problems that surrounding the organization which leads into cultural problems. 19 The leads that arise from the interview are then complemented by the questionnaire distributed to targeted respondents using a scientific method to narrow down the focus and allow the researcher to find the amicable solution as the result of this research. Figure III. 3 Research design Flow chart Preparing the readiness of the organization as the critical element contributing to the success of the PT LVH Abadi. The company realizes the gap in between in terms of preparing the readiness of the organization as the critical element contributing to the success of the business strategy. With heavy reliance on human capital and the scarcity of credible talents, internal organizational development is paramount. In this respect, the company launched several efforts including but not limited to culture revamping. The increasing demand of the accelerated digital transformation is one of the reasons why PT LVH Abadi needs to align their business and organization strategy. This is the primary trigger as the background of the initiatives to strengthen the organization by transforming its current culture into an agile organization with resilience, creativity, accountability, and collaborative culture in coping and anticipating the complexity of the future for the company. Rapid development of the Information Technology industry triggers the necessity for the company to always be ahead of peers and competitors in innovation and product development. With the digital transformation agenda, along with the tremendous amount of financial technology companies developing in Indonesia, making it the target market for overseas players to also enter the local market due 20 to the promising growth.