17 CHAPTER III RESEARCH METHODOLOGY 3.1 Research Design This research is undertaken using qualitative approach. It consists of a series of process, starts with the problem identification and ends with the conclusion and recommendations. After the problem identification, the research questions are formulated and followed by the data collection, consists of the primary data and secondary data. The collected data will be used for the environmental scanning using five tools/frameworks shown in Figure 3.1. Figure 3.1 Research Framework In this research, the general environment analysis, industry analysis, and competitor analysis are used to scan the external environment while the resource analysis and value chain analysis are used to scan the internal environment. After that, the next step is the strategy formulation which consists of the business strategy and marketing strategy. Conclusion & Recommendations Research Questions Data Collection Primary Data Secondary Data Environmental Scanning General Environment Analysis Industry Analysis Competitor Analysis Value Chain Analysis Strategy Formulation Problem Identification Internal Environment External Environment Resource Analysis 18 After the strategy formulation completes, this research ends with the conclusion and recommendation. 3.2 Data Collection The collected data consist of the primary and the secondary data. The primary data is gathered from interview, discussion, and customer survey. In addition, secondary data is taken from published data in form of journals, website documents and articles regarding mobile money as well as the company’s published reports. Table 3.1 List of Secondary Data Collected for this Research Type Author(s) Title Retrieved from Used as reference for Article Dewi, S Prospek Pembayaran NonTunai (2011) Gerai Info (Bank Indonesia Newsletter) Vol. 50 General environment Article InterMedia FII Mobile Money in Indonesia 2014 http://finclusion.org General environment Article Joyce, M Good News for e-Money and Remittance Operators in Indonesia (2013) www.mobilemoneyasia.org General environment Article Martowardojo, A. D. Memaksimalkan Transaksi Non Tunai (2014) Gerai Info: Bank Indonesia Newsletter Vol. 50 General environment Article MasterCard Advisors MasterCard Advisors’ Journey: The Global Journey From Cash to Cashless (2013) http://newsroom.mastercard .com General environment Article Mohamad, K. Menyongsong Era Less Cash Society (2011) Infobank (E-Banking Special Edition), pp. 12-15 General environment Article Mohamad, K. Telko Lawan Berat Bank di E-Money (2011) Infobank (E-Banking Special Edition), pp. 16-20 General environment Article Prasetiantono, A. T.