118 CHAPTER VI CONCLUSION AND RECOMMENDATIONS In this final Chapter, all findings based on research data analysis in Chapter IV and V in line with research background, problem statement, research objectives and research questions, as well as theoretical framework and research design and methods which have been described in the previous chapters. This Chapter, ended with study limitation and recommendations. VI.1 CONCLUSION VI.1.1 Conclusion from Stage-1 Exploratory This exploratory case study research stage has been able to reveal what are the key process exists in the designpreneur-led creative companies practicing design-driven innovation approach in their new product development project.  To search for ideas and generate a new product meaning, the designpreneur-led creative company sensing the trend forecasting data which are collected with various methods by which various possible new meanings are produced. Then, the designer with his/her design worldview helps the company do the sensemaking process in which the one of the possible new meanings considered to be the best in anticipating a new trend is selected and defined.  To translate and integrate the design of the new meaning into the real product, the designpreneur-led creative company, select and design the most suitable product language to express the defined new meaning and select the appropriate technologies to support the relevant functionalities and the result will be used as specification to develop the new product.  To deliver the new product with new meaning into the markets successfully, the designpreneur-led creative company is carefully designed a storyline along with its product language to amplify and to relate the message of the defined new meaning to the mind of the potential customers. 119 VI.1.2 Conclusion from Stage-2 Explanatory 1. In general, all the 4 studied designpreneurs has been practicing design-driven innovation approach in developing their product or service and enjoying the benefits of high-value creating capability of the approach. 2. The Design Driven Innovation process model with 5 main elements, i.e. Sensing, Sensemaking, Signmaking, Shaping and Storytelling is generally confirmed or exist in each of the 4 case studies, but with some remarks: a. Principally, sensing or studying the potential trend changes in society, it observed, is the first requirements that it should follow when it would like to create a radical new product or service meaning that eventually loved by the prospective customers. But as to how it is done, especially what kind of tools should be used is varied in wide spectrum from very formal and systematic to very informal without particular system or tools, but just immersed in the society’s daily life and then wait or search for a kind of “imperience” (impressive experience) that's triggering the passion of the designpreneur to follow such impressive idea wherever it goes. The interesting thing here is that both are successful in creating high value. b. Although theoretically the job between Sensemaking and Signmaking could be separated distinctively, i.e.: sensemaking is focus on anticipating and defining a new meaning that believed to touched the hidden demands of prospective costumers , while signmaking is focus on what means and sign or in other word what kind of product language will be used for the product so that the new meaning is correctly and easily interpreted by the prospective costumers, but both function in practices alwayas goes hand-in-hand. c. Storytelling is in fact a powerful marketing tool, but in one condition, that the story should be a genuine and strongly promoting goodness, far from commercial gimmick. d.