OVERCOMING THE INEFFICIENCY OF PEOPLE RESOURCING STRATEGY AT PT CHINA COMSERVICE INDONESIA WEST JAVA REGION FINAL PROJECT By: RONA MAYA SALFINA 29119508 Master of Business Administration School of Business and Management Institut Teknologi Bandung 2022 ii ABSTRACT China Communications Services Corporation Limited (CCS) is a leading service provider providing integrated support services in the information sector, including telecommunications, media and technology. PT China Comservice Indonesia in West Java Region conducts its business activities based on projects at consumers' request, so the company does not have permanent employees and only employs employees through contracts. With the company's employees who are not permanent, working on the project will be hampered because the company often experiences a shortage of human resources when starting the next project. This research aims to provide solutions to companies regarding existing problems. To answer these issues, the researcher uses qualitative research methods with an ethnographic approach by understanding and describing an event that occurs in an organization. Researchers conducted interviews with key informants at the company to get a direct picture of the problems that happened in the company. Based on the issues obtained by researchers at the company often experience a shortage of human resources when there is a new project, causing a lack of effectiveness and efficiency of the company in carrying out the next project. With this, the researcher analysed company data and situation regarding people resourcing strategy related to human resource planning, recruitment and selection, talent management, and employee retention planning. From these four factors, the researcher found that the root cause of the company's problems was ineffective and inefficient in managing the company's people resourcing strategy. Based on these issues, the researcher recommends that companies create programs that support human resource practice through a people resourcing strategy, starting with human resource planning, recruitment and selection, talent management, and employee retention planning. The program aims to design well to manage contract workers, conduct an efficient recruitment and selection process, and get competent and loyal employees into the company. These programs can help the company to improve the performance of the company and its employees. It also supports giving an excellent image to the company. Keywords: People Resource Strategy, Human Resource Planning, Recruitment and Selection, Talent Management, Retention Planning. ii ABSTRAK China Communications Services Corporation Limited (CCS) adalah penyedia layanan terkemuka yang menyediakan layanan dukungan terintegrasi di sektor informasi termasuk telekomunikasi, media, dan teknologi. PT China Comservice Indonesia at West Java Region melakukan kegiatan bisnisnya berdasarkan project atas permintaan consumer sehingga dengan ini perusahaan tidak memiliki karyawan tetap dan hanya memperkerjakan karyawan melalui kontrak. Dengan adanya karyawan perusahaan yang tidak tetap mengakibatkan proses dalam pengerjaan project akan terhambat karena perusahaan sering mengalami kekurangan tenaga kerja pada saat akan memulai projek berikutnya, Penelitian ini bertujuan untuk memberikan solusi kepada perusahaan mengenai permasalahan yang ada diperusahaan. Untuk menjawab permasalah tersebut, peneliti menggunakan metode penelitian kualitatif dengan pendekatan etnografi yaitu dengan memahami dan menggambarkan suatu peristiwa yang terjadi dalam suatu organisasi. Peneliti melakukan interview kepada narasumber kunci pada perusahaan untuk dapat mengetahui gambaran langsung permasalahan yang terjadi diperusahaan. Berdasarkan masalah yang didapatkan oleh peneliti pada perusahaan sering mengalami kekurangan tenaga kerja ketika ada project baru sehingga menyebabkan kurangnya efektivitas dan efisiensi perusahaan dalam melakukan project selanjutnya.