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BAHASA TUBUH BERMUATAN SENSUAL, DALAM (KLAN MAJALAH : SEBUAH KAJIAN SEMIOTIK

Master Theses from #PUBLISHER# / 2004-04-12 10:26:37
Oleh : A. NUGROHO UDJIANTO, PROGRAM MAGISTER DESAIN
Dibuat : 2001, dengan 1 file

Keyword : magazine with foreign license in market place also
make contribute for the manifestation for commercial advertising,
Nomor Panggil (DDC) : T 741.67 UDJ

Konsumsi masyarakat terhadap kebutuhan atas barang clan jasa yang
. beragam dirasakan semakin berkembang saat ini. Hal tersebut terjadi
seiring dengan pengaruh kemajuan budaya industrial dalam kegiatan
perclagangan clan pemasaran intemasional, yang juga dapat dirasakan di
I ndonesia. Kepentingan produsen dalam melakukan strategi penjualan
clan pemasaran telah mendorong peran jasa periklanan lokal maupun
asing untuk mengembangkan aspek perancangan Man di berbagai media
massa.
Pemunculan aneka jenis majalah dengan lisensi asing di pasaran,
temyata turut berperan dalam terciptanya ikian-ikian komersial, dimana
barang clan jasa ditawarkan secara gencar dengan format - clan teknik
periklanan modern, diantaranya pada majalah Dewi clan Kosmopolitan.
Salah satu segi penting yang dapat cliketengahkan clan menclapat sorotan
adalah, munculnya ikian-ikian yang secara persuasif memanfaatkan sosok
wanita atau aria sebagai model atupun obyek Man.
Man. merupakan medium pesan komersial, yang secara semiotik
clikatakan sarat dengan unsur tanda clan makna. Melalui tanda-tanda yang
dapat diamati secara visual, ikian-ikian majalah sebagai bahan dalam
tulisan i ni, dapat dikaji clan ditafsirkan melalui konteks clan

Deskripsi Alternatif :

People's consumption to the need of variety of goods and services getting more
grown today. It is happen with the influence of industrial culture in international
trade and marketing activities, and also happen in Indonesia. In producer's behalf
to apply trade and marketing strategy already pushed the role for domestic and
foreign commercial services to develop the aspect of advertisement design in
mass media.
The appearance many kind of magazine with foreign license in market place also
make contribute for the manifestation for commercial advertising, where the
goods and services was sell unceasing with modern format and technique, for
example is Dewi and Kosmopolitan magazines. The most important thing to
discuss and examine is the appearing of advertising (foreign product)
persuasively using man or woman body as a model or object in their
advertisement.
Advertisement is a commercial medium message semiotics was full of sign and
meaning elements. By these signs we can examine visually, the advertisement in
this paper can be learn and interpreted for its context and needs, by looking at
aspect of background and ideology in it with the shape and volume of that
advertisement.
With the semiotics approach or research about sign, this paper can give an
alternative of understanding about visualization of magazine's advertisement,
especially to the discussing for aspect in body language and sensuality in
advertisement.

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