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The role of marketing informations system for increasing the sales volume telephone pulsa at Kandatel Bandung – PT. Telkom Indonesia.

Marketing Informations System

Undergraduate Theses from JBPTITBPP / 2001-06-24 06:24:00
Oleh : Djafar Amir, CNRG ITB (petala_98@yahoo.com)
Dibuat : 1998-03-30, dengan 10 file

Keyword : MIS

Through this globalitation era, the acurate information holds an important role. Even in the bussiness world. Without the acurate informations about marketing, the manager will hardly planning the making of marketing strategic, controling and implementation.
TELKOM as a business in service telecomunication, so its existence will be demanded to give the qualified service. Be able to achieve the purpose in improving the sales volume. In this case the Kandatel Bandung as a business unit of PT TELKOM for Bandung and around made an effort to need for customers, for that company must integrate and coordinate all activities and its capability for under taking the marketing information system. In order taking the marketing information system. In order service are gave can fulfil with satisfaction customer’s.
In this research, we talk about The role of marketing informations system for increasing the sales volume telephone pulsa at Kandatel Bandung – PT. Telkom Indonesia.
We use survei method to explain the clausal correlation between two variables through hypothetical test. Data colected through the questionaire given to 40 people as the sample, and the data from Kandatel Bandung. We use Spearman Correlation Statistical test to know the relationship between marketing informations system and sales volume.
The result shows that there is a strong relationship between marketing informations system and sales volume, and the rs coefficient is 96 %
Of the implementation of marketing information system the company considered the several elements of marketing information system which are internal accounting system, marketing inteligent system, marketing research system and marketing decision support system.

Deskripsi Alternatif :

Through this globalitation era, the acurate information holds an important role. Even in the bussiness world. Without the acurate informations about marketing, the manager will hardly planning the making of marketing strategic, controling and implementation.
TELKOM as a business in service telecomunication, so its existence will be demanded to give the qualified service. Be able to achieve the purpose in improving the sales volume. In this case the Kandatel Bandung as a business unit of PT TELKOM for Bandung and around made an effort to need for customers, for that company must integrate and coordinate all activities and its capability for under taking the marketing information system. In order taking the marketing information system. In order service are gave can fulfil with satisfaction customer’s.
In this research, we talk about The role of marketing informations system for increasing the sales volume telephone pulsa at Kandatel Bandung – PT. Telkom Indonesia.
We use survei method to explain the clausal correlation between two variables through hypothetical test. Data colected through the questionaire given to 40 people as the sample, and the data from Kandatel Bandung. We use Spearman Correlation Statistical test to know the relationship between marketing informations system and sales volume.
The result shows that there is a strong relationship between marketing informations system and sales volume, and the rs coefficient is 96 %
Of the implementation of marketing information system the company considered the several elements of marketing information system which are internal accounting system, marketing inteligent system, marketing research system and marketing decision support system.


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PropertiNilai Properti
ID PublisherJBPTITBPP
OrganisasiC
Nama KontakUPT Perpustakaan ITB
AlamatJl. Ganesha 10
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon62-22-2509118, 2500089
Fax62-22-2500089
E-mail Administratordigilib@lib.itb.ac.id
E-mail CKOinfo@lib.itb.ac.id

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