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INOVOJECT MARKET PENETRATION STRATEGY OF PFIZER ANIMAL HEALTH

Master Theses from JBPTITBPP / 2011-12-14 16:32:30
Oleh : RIO GRANDA (NIM: 29107189), Central Library Institute Technology Bandung
Dibuat : 2010, dengan 6 file

Keyword : in ovo technology, segmentation, market penetration, implementation plan

This final project use the methodology by geographical segmentation and company or organization size. By using the two methods, can generate market segment for the in ovo business. After discover the segment penetration strategy must be executed. The outcomes of penetration strategy is implementation plan.

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PropertiNilai Properti
ID PublisherJBPTITBPP
OrganisasiC
Nama KontakUPT Perpustakaan ITB
AlamatJl. Ganesha 10
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon62-22-2509118, 2500089
Fax62-22-2500089
E-mail Administratordigilib@lib.itb.ac.id
E-mail CKOinfo@lib.itb.ac.id

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  • Pembimbing : Dr. Ir. Mohammad Toha, Editor: Tini Supartini

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