Path: Top > S1-Final Project > School of Business and Management > 2008

BUSINESS PLAN ON AN OUTSOURCED FOOD DELIVERY SERVICE IN BANDUNG: "EasyDelivery"

Undergraduate Theses from JBPTITBPP / 2009-07-01 14:45:23
Oleh : RANDI WIRADITIANTO (NIM 19005002), Central Library Institute Technology Bandung
Dibuat : 2008, dengan 5 file

Keyword : Metropolitan lifestyle, Food, Outsourced delivery service

Tekanan ekonomi yang tinggi membuat orang perkotaan bekerja keras tanpa mengenal waktu agar dapat memenuhi kebutuhan hidupnya. Hal ini secara tidak langsung telah membentuk gaya hidup yang serba praktis agar tidak membebani pekerjaan yang sudah ada. Terkadang situasi membuat mereka tidak dapat pergi ke rumah makan dikarenakan urusan pekerjaan yang belum selesai, jalanan yang semakin macet, dan lain lainnya. Hal tersebut membuat orang malas keluar rumah walau di rumah tidak ada yang memasak untuk mereka.





Peluang inilah yang ingin ditangkap oleh EasyDelivery sebagai sebuah usaha jasa pengiriman makanan dari berbagai macam jenis restauran yang ada di kota Bandung. Dari hasil survei pasar, penulis menemukan bahwa 55% dari 100 orang responden dari latar belakang yang berbeda (mahasiswa, pegawai dan wiraswasta), merasa kurang puas terhadap jasa pengiriman makanan yang disediakan oleh restoran-restoran yang ada di Bandung. Namun, 92% dari mereka masih ingin menggunakan jasa pengiriman makanan dalam memesan makanan dari restoran.





Sampai saat ini belum ada usaha sejenis yang ingin ditawarkan seperti EasyDelivery, sebab model bisnis yang digunakan adalah berdasar pada konsep B2B2C. EasyDelivery akan membantu memberi solusi peningkatan penjualan dan efisiensi biaya melalui jasa pengiriman makanan pada restauran. Selain itu, EasyDelivery memberikan solusi pada konsumen sebuah alternatif "One Roof Food Delivery Service", yaitu pesan makanan dari restauran yang berbeda melalui satu tempat.





Melalui bisnis plan ini, penulis berharap dapat merangkum semua perencanaan usaha jasa pengiriman makanan EasyDelivery secara baik.

Deskripsi Alternatif :

Economic pressure has made people in the urban metropolitan city work too hard in order to fullfill their needs. This has indirectly gave influence on practical or instant way of life among them so it won't burden their already overload work. Sometimes they even don't have time to go out and eat because they cannot leave their unfinished work, big traffic jam, etc. Those things make people lazy to go out to a restaurant though they do not have food in their kitchen since most of them live away from their family.





This is the opportunity that EasyDelivery will try to capture as a one-stop food delivery service business in Bandung city. From market survey, the writer found that 55% from 100 respondents, which came from different backgrounds (student, employee and businessman) are not very satisfied with current food delivery service provided by restaurants in Bandung. Though, still about 92% of them wanted to use delivery service to order food from restaurants.





Until now, there has been no single outsourced food delivery service similar to what EasyDelivery is going to offer, because its business is based on B2B2C model. EasyDelivery will help restaurants increase sales and cost efficiency through its delivery service. Also, EasyDelivery will give customers alternative solution to the background on paragraph one above a "One Roof Food Delivery Service" which is, ordering food from different restaurants from one source.





Through this business plan, the writer is hoping to have write and formulate a comprehensive detailed plan in order to start the business.

Copyrights : Copyright Â(c) 2001 by ITB Central Library. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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ID PublisherJBPTITBPP
OrganisasiC
Nama KontakUPT Perpustakaan ITB
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KotaBandung
DaerahJawa Barat
NegaraIndonesia
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Fax62-22-2500089
E-mail Administratordigilib@lib.itb.ac.id
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