Path: TopS2-ThesesBusiness Administration-SBM2007

ANALISIS BUDAYA ENTREPRENEURIAL DI PT BRANTAS ABIPRAYA

ANALYSIS OF ENTREPRENURIAL CULTURE AT PT. BRANTAS ABIPRAYA

Master Theses from JBPTITBPP / 2017-09-27 15:30:38
Oleh : Nuriana Pramitasari 9NIM 291 05 343), S2-Business Administration
Dibuat : 2007-06-00, dengan 6 file

Keyword : entrepreneurship, intrapreneurship, construction, corporate culture
Kepala Subjek : Management

Abstrak :




PT Brantas Abipraya merupakan salah satu BUMN yang bergerak di bidang penyediaan jasa konstruksi. Menghadapi persaingan yang makin ketat, perusahaan tidak dapat lagi hanya mengandalkan proyek-proyek dari pemerintah melainkan harus mencari peluang-peluang baru terutama dari pihak swasta dan luar negeri. Oleh karena itu PT Brantas Abipraya dituntut untuk dapat berperilaku dan berpikir secara entrepreneurial guna menjawab tantangan-tantangan tersebut. Studi ini ingin mengetahui dimensi-dimensi budaya intrapreneurship yang mendominasi PT Brantas Abipraya serta memberi penilaian terhadap pentingnya peran manajemen dalam melaksanakan kegiatan-kegiatan yang bersifat intrapreneurial. Studi ini dilakukan melalui Entrepreneurial Orientation Survey (EOS) dan Entrepreneurial Leadership Questionnaire (ELQ). Penelitian ini dilakukan kepada 60 orang karyawan dan 30 orang jajaran manajemen. Hasil EOS menunjukkan bahwa secara umum budaya perusahaan PT Brantas Abipraya didominasi oleh budaya Dukungan terhadap Ide Baru dan Fokus (ditunjukkan dengan nilai yang tinggi), sedangkan dalam hal Fleksibilitas dan Orientasi Individu mendapat nilai rendah. Hasil ELQ menunjukkan adanya kesenjangan yang cukup tinggi pada tipe General Entrepreneurial Leadership (GEL), Explorer, Accelerator, dan Integrator dan memiliki tipe Miner yang cukup memadai. Direkomendasikan kepada PT Brantas Abipraya untuk meningkatkan budaya entrepreneurial terutama pada dimensi Fleksibilitas, Orientasi Individu dan Pengambilan Risiko. Perusahaan juga perlu untuk membangun karakter entrepreneurial leadership khususnya untuk tipe Accelerator dan Integrator sehingga dapat menciptakan dan mendukung lingkungan yang lebih baik untuk kreativitas, inovasi dan kegiatan entrepreneurship.

Deskripsi Alternatif :

Abstract :




PT Brantas Abipraya is a state-owned company that delivers construction services which actively contribute to support development activities in Indonesia. In anticipation of the fierce competition, companies cannot rely on governments projects but have to discover new opportunities especially from private areas and foreign market. Its become necessary for company to act and think like entrepreneurs in facing the challenge. The objectives of this study are to identify intrapreneurship cultural dimensions which evolve in PT Brantas Abipraya and to investigate types of entrepreneurial leaders in the company. This study was conducted through a questionnaire survey using the Entrepreneurial Orientation Survey (EOS) and the Entrepreneurial Leadership Questionnaire (ELQ). The EOS questionnaire was distributed to 60 employees. The ELQ was distributed to 30 respondents from middle and top managerial level. The result on EOS shows that in general PT Brantas Abiprayas culture is dominated by Support to New Idea dimension and Focus dimension (receiving high scores), while Flexibility and Individual Orientation dimensions receive low scores. The result on ELQ shows that there are big gaps between importance and frequency for leadership types of General Entrepreneurial Leadership (GEL), Explorer, Accelerator and Integrator. Further analysis of ELQ shows that PT Brantas Abipraya has a higher level of entrepreneurial leadership in the Miner type. It is recommended for PT Brantas Abipraya to improve its entrepreneurial culture in these dimensions of flexibility, individual orientation and risk taking. The company also needs to develop entrepreneurial leadership characters especially in the Integrator and Accelerator types, who can create and support better environment, for growing creative, innovative, and entrepreneurial activities

Copyrights : Copyright (c) 2007 SBM ITB.




Information Dissemination Right @ 2007 ITB Central Library Jl. Ganesha 10 Bandung 40132 Indonesia.




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