Path: TopS2-ThesesIndustrial Engineering and Management-FTI2012

PENGEMBANGAN MODEL PENERIMAAN TEKNOLOGI LAYANAN LISTRIK PRA BAYAR

Master Theses from JBPTITBPP / 2017-09-27 14:50:40
Oleh : MUKHAMAD ARIF HIDAYAT (NIM : 23410026) ; Pembimbing Dr. Ir. Iwan Inrawan Wiratmadja, S2 - Industrial Engineering and Management
Dibuat : 2012, dengan 8 file

Keyword : Listrik Pra Bayar, Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), integrasi TAM dan TPB

Perkembangan teknologi informasi mendukung perubahan cara pengukuran dan pembayaran tagihan listrik. Teknologi Listrik Pra Bayar yang sudah sukses digunakan pada 40 negara di dunia, saat ini sedang diterapkan dan dikembangkan di Indonesia. Namun setelah berjalan selama 4 tahun sejak awal 2008, pada akhir 2011 hanya 3.4 juta pelanggan dari 43 juta total seluruh pelanggan listrik di Indonesia yang menggunakan Listrik Pra Bayar. Tingkat penggunaan yang cukup rendah ini ditengarai dipengaruhi oleh beberapa faktor.




Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang dapat mempengaruhi penerimaan teknologi Listrik Pra Bayar. Sebanyak 186 pengguna Listrik Pra Bayar yang tersebar pada masing-masing kecamatan di Kota Bandung menjadi responden dalam penelitian ini. Kerangka penelitian berdasarkan pengembangan model integrasi TAM (Technology Acceptance Model) dan TPB (Theory of Planned Behavior) untuk mengidentifikasi faktor-faktor yang mempengaruhi Behavioral Intention penggunaan Listrik Pra Bayar, yaitu Perceived Usefulness, Perceived Ease of Use, Social Norm, Moral Norm, Attitude, Perceived Behavioral Control, dan Subjective Norm.




Untuk menguji hubungan korelasi antar konstruk yang diajukan dalam penelitian, digunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa Attitude, Perceived Behavioral Control, Perceived Usefulness, dan Subjective Norm adalah faktor-faktor yang mendorong penerimaan teknologi Listrik Pra Bayar, dengan faktor Attitude adalah faktor yang paling berpengaruh secara signifikan.

Deskripsi Alternatif :

Information technology development supports change in the way of measurement and payment of electricity bills. Prepayment Metering System technology that has been used successfully in 40 countries around the world, is currently being implemented and developed in Indonesia. But after running for 4 years since the beginning of 2008, at the end of 2011 only 3.4 million users from 43 million total electric customers in Indonesia, which uses Prepayment Metering System. A relatively low level of use is indicated influenced by several factors.




The purpose of this study is to determine what factors can affect the acceptance of Prepayment Metering System. A total of 186 Prepayment Metering System respondents are dispersed on each sub-district in Bandung were measured in this study. The framework is based on the development of the integration of TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) models to identify factors that influence Behavioral Intention Prepayment Metering System usage, those are Perceived Usefulness, Perceived Ease of Use, Social Norm, Moral Norm, Attitude, Perceived Behavioral Control and Subjective Norm.




To examine the correlation between constructs proposed in this research, a Structural Equation Modeling (SEM) method was used. The results indicate that Attitude, Perceived Behavioral Control, Perceived Usefulness, and Subjective Norm are the factors that influence the acceptance of Prepayment Metering System, by Attitude is the most influential factor significantly.

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