Path: Top > S1-Final Project > School of Business and Management > 2010

BRAND AND DISTRIBUTION CHANNEL AS IMPORTANT FACTORS IN DEVELOPING A NEW BUSINESS BRAND

Undergraduate Theses from JBPTITBPP / 2012-03-16 16:40:06
Oleh : MUHAMAD BAGUS AMINULLAH (NIM 19006093); Pembimbing: Dwi Larso, Ph.D., School of Business and Management
Dibuat : 2010, dengan 7 file

Keyword : clothing, retail business, brand management, marketing strategy

In this final project, the author uses historical data, interviews with relevant parties, and several theories. This research objective is to improve For Our Indonesia performance in clothing business in creative industry. From the analysis, brand and marketing have the most important things in starting business. Especially, the right marketing strategy can create a new brand image in the market.

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