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WORD-OF-MOUTH INNOVATION DIFFUSION MODEL

MODEL DIFFUSI INOVASI MULUT-KE-MULUT

Undergraduate Theses from JBPTITBPP / 2018-10-31 10:20:05
Oleh : MOHAMAD MULKINUGRAHA (NIM : 10211047) , S1 - Physics-FMIPA
Dibuat : 2018-09-26, dengan 8 file

Keyword : innovation diffusion, heat diffusion, bass theory, agent base model

Diffusion of ideas, innovation and many other forms of interest has not only managed to plague humanity but also confound us due to their spontaneous nature. People around the world has used many means (innovation diffusion, heat diffusion, bass theory, agent-based model) to understand and find the underlying law behind such phenomenon. This thesis strives to understand the general outline through computational simulation, C++ program. The program is designed to generate a seeding and member activation using agent-based model, where random networking and adoption takes place, simulating an actual innovation diffusion in live community. Random network creates connection, relation and the number of ties a member might have which allows the adoption process to propagate within the network, affecting each member by a certain probability.

Deskripsi Alternatif :

Diffusi ide, innovasi dan beberapa objek lain; tidak saja menyelimuti umat manusia namun, akibat karateristik spontan ia juga membingungkan. Orang-orang sekeliling dunia menggunakan berbagai jenis cara (innovation diffusion, heat diffusion, bass theory) untuk memahami dan menemukan aturan dasar dari fenomena tersebut. Tugas akhir ini berusaha untuk memahami garis dasar melalui simulasi komputasi; program C++ digunakan untuk mengkonstruksi seeding dan aktivasi member, model agen base, dimana random networking dan adopsi terjadi, hal ini mensimulasikan proses innofasi diffusi pada communitas nyata. Random network; membuat koneksi, relasi dan jumlah ikatan sebuah member dapat dimiliki memperbolehkan proses adopsi untuk propagasi dalam network, mempengaruhi tiap member berdasarkan probabilitas tertentu.

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PropertiNilai Properti
ID PublisherJBPTITBPP
OrganisasiS1 - Physics-FMIPA
Nama KontakUPT Perpustakaan ITB
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