Path: Top » S1-Final Project » School of Business and Management » 2010
MEASURING THE EFFECTIVENESS OF GREEN ADVERTISING USING AIDA MODEL
Oleh : LOUIS PHILIP CHANDRA (NIM 19006130); Pembimbing: Drs. Herry Hudrasyah, M.A., School of Business and Management
Dibuat : 2010, dengan 7 file
Keyword : in-store promotion, Awareness, AIDA model, effective
Advertising has become one of the most important aspects for promoting products or services that the company wants to offer. The main purposes of advertisement are to introduce the market about the products or services, creating brand recall and brand awareness, and to inform the product knowledge and benefits to the customer.
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| Properti | Nilai Properti |
|---|---|
| ID Publisher | JBPTITBPP |
| Organisasi | School of Business and Management |
| Nama Kontak | Drs. Mahmudin, SIP. |
| Alamat | Jl. Ganesha 10 |
| Kota | Bandung |
| Daerah | Jawa Barat |
| Negara | Indonesia |
| Telepon | 62-22-2509118, 2500089 |
| Fax | 62-22-2500089 |
| E-mail Administrator | digilib@lib.itb.ac.id |
| E-mail CKO | digilib@lib.itb.ac.id |
Print ...
Kontributor...
- Pembimbing: Drs. Herry Hudrasyah, M.A., Editor: Vika A. Kovariansi
Review...
File : 2010 TA PP LOUIS PHILIP CHANDRA 1-COVER.pdf
(713596 bytes)
File : 2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 1.pdf
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File : 2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 2.pdf
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File : 2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 3.pdf
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File : 2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 4.pdf
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File : 2010 TA PP LOUIS PHILIP CHANDRA 1-BAB 5.pdf
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File : 2010 TA PP LOUIS PHILIP CHANDRA 1-PUSTAKA.pdf
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