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Undergraduate Theses from JBPTITBPP / 2012-07-05 15:57:29
Oleh : IKROMU IBADILLAH (NIM 19007034); Pembimbing: Ir. Budi Permadi Iskandar, MSP., School of Business and Management
Dibuat : 2010, dengan 7 file

Keyword : Strengths and weaknesses, performance

X mart is the new name of minimarket business after it changed its name for the first time as X minimarket to X minimart, and then it changed officially to Xmart after the first of its official opening store in 1999. After six years of developing franchise business, Xmart has grown its store more than 1200 stores in Java only. The number of Xmart store grows rapidly until nowadays. It causes other competitor to compete in this retail business. To compete in the world of retail business, Xmart needs to know strength and weaknesses of their firm. To know what are the strength and weaknesses of their performance, an observation and what consumer feel about Xmart, need to be conducted. In order to gain more customers, Xmart needs good performance to keep. For that reason this paper is written to know the strengths and weaknesses of Xmart and decide what actions need to take to keep and improve their performance.

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