Path: Top > S2-Theses > Business Administration-SBM > 2007

ANALISIS KESIAPAN PELANGGAN PT. GARUDA INDONESIA DALAM MENGAPLIKASIKAN ONLINE BOOKING

ANALYSIS OF GARUDA INDONESIAS CUSTOMER READINESS FOR IMPLEMENTING THE ONLINE BOOKING RESERVATION

Master Theses from JBPTITBPP / 2017-09-27 15:30:38
Oleh : Harri Budiman (NIM 29105104), S2-Business Administration
Dibuat : 2007-03-29, dengan 7 file

Keyword : online booking, reservation methods, ticket reservations office
Subjek : Business Administration
Kepala Subjek : Economics

ABSTRAK:




Selama ini metode konvensional banyak digunakan oleh industri penerbangan Indonesia di dalam pemesanan tiket penerbangan contohnya adalah pemesanan tiket melalui kantor penjualan tiket Garuda Indonesia. Metode konvensional dinilai memberikan rasa aman terhadap pelanggan karena pelanggan dapat berhadapan langsung dengan petugas tiket dan mendapatkan sebuah tiket. Peralihan metode konvensional menuju metode elektronik diawali melalui pengembangan sistem teknologi informasi pada call center Garuda Indonesia yang membuat pelanggan dapat melakukan reservasi dengan menggunakan telpon dan melakukan pembayaran langsung. Membaca peluang bisnis yang ada di Indonesia pada saat ini Garuda




Indonesia akan melakukan perubahan yang signifikan didalam proses reservasi tiket yang disebut online booking via internet. Meskipun Garuda Indonesia dinilai bersifat reaktif terhadap teknologi online booking via internet, namun Garuda Indonesia tetap yakin bahwa




metode pemesanan elektronik ini akan disambut dengan baik oleh pelanggannya. Oleh karena itu, penelitian proyek akhir ini bertujuan untuk mengetahui sejauh mana kesiapan pelanggan Garuda Indonesia untuk mengaplikasikan layanan online booking via internet.

Deskripsi Alternatif :

ABSTRACT:




For all this time, the conventional method has been used by most of the Indonesian airline industries. For example is reservation through Garuda Indonesias Sales Office. This method has been valued to give the customer sense of protection since the customer is able to see the seller face to face. The transformation from conventional method into electronic method is first started with the technological information development made for Garuda Indonesias Call Center. This call center is made especially for consumer who wants and likes to make a reservation using telephone and right after they make the reservation, they are able to make the payment by phone or go to the ATM. Given this business opportunity in Indonesians airlines industry, Garuda Indonesia will make a major significant change over its reservation method which is called online booking via internet. Although Garuda Indonesia is said to be the follower for this method, Garuda Indonesia is still 100percent sure that the launch of the product will have a positive attitude by its consumer. Therefore, this final thesis is made to




find out to what extent the readiness of Garuda Indonesias customer to apply the online booking via internet.

Copyrights : Copyright (c) 2007 SBM ITB, Information Dissemination Right @ 2007 ITB Central Library, Jl. Ganesha 10 Bandung, 40132, Indonesia. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

Beri Komentar ?#(0) | Bookmark

PropertiNilai Properti
ID PublisherJBPTITBPP
OrganisasiS
Nama KontakUPT Perpustakaan ITB
AlamatJl. Ganesha 10
KotaBandung
DaerahJawa Barat
NegaraIndonesia
Telepon62-22-2509118, 2500089
Fax62-22-2500089
E-mail Administratordigilib@lib.itb.ac.id
E-mail CKOinfo@lib.itb.ac.id

Print ...

Kontributor...

  • Pembimbing: Herry Hudrasyah, Drs., M.A.




    Scanner: Arnaz Driyastika M.




    (2007-11-29), Editor: driyastika

File PDF...