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RISK MANAGEMENT PLANNING FOR BLOOD PRODUCT PRODUCTION (CASE ON PT BR)

RISK MANAGEMENT PLANNING FOR BLOOD PRODUCT PRODUCTION (CASE ON PT BR)

2017
Master Theses from JBPTITBPP / 2017-10-02 10:56:21
Oleh : FANNY ARYANTI-29115103, S2 - MBA-ITB
Dibuat : 2017-09-29, dengan file

Keyword : Risk Management
Subjek : Risk Management
Kepala Subjek : Risk Management

PT.BR adalah sebuah perusahaan internasional di industri vaksin. Sejak 2012


terdapat peningkatan permintaan terhadap produk plasma. Sayangnya sampai


hari ini proses produksi produk plasma masih bekerja sama dengan


perusahaan lain di negara lain. Setelah melihat peningkatan permintaan


produk plasma sejak 2012, PT.BR memutuskan untuk membangun pabrik


sendiri untuk produksi plasma. Dengan mengubah proses bisnis saat ini, maka


PT.BR perlu melihat risiko yang akan terjadi dalam bisnis proses yang baru,


karena bisnis proses yang baru memiliki risiko yang berbeda dengan proses


bisnis lama. Agar dapat mengetahui risiko bisnis yang mungkin terjadi, PT.BR


perlu melakukan analisis risiko mengenai proses bisnis yang baru.


Ruang lingkup bisnis PT.BR akan diidentifikasi dengan melakukan analisis


eksternal dan internal. Analisis internal menggunakan analisis Segment,


Target, Positioning. Sedangkan analisis eksternal menggunakan Porter Five


Force dan PESTEL. Melalui analisis eksternal dan internal akan didapat


SWOT. Analisis SWOT akan menunjukkan kekuatan, kelemahan, peluang dan


ancaman untuk PT.BR dalam industri vaksin.


Identifikasi risiko PT.BR didapat dengan menggunakan analisis SWOT,


kuesioner dan wawancara dengan para manajer PT.BR. Identifikasi risiko


yang dilakukan menghasilkan 5 kategori risiko yaitu operasional, bisnis, legal,



Page | iv


strategi dan pasar. AHP (Analytical hierarchy process) digunakan untuk


mengukur bobot dan tingkat kepentingan risiko. Perhitungan AHP


menunjukkan kategori risiko dengan tingkat kepentingan tertinggi adalah


risiko legal. PT.BR memiliki 20 kejadian risiko, namun ada 3 kejadian risiko


yang harus diprioritaskan oleh PT.BR, yaitu : kebijakan pemerintah, legalitas


pembangunan pabrik dan legalitas lingkungan hidup (AMDAL).

Deskripsi Alternatif :

PT.BR is an international company in vaccine industry. Since 2012 there is an


increase in demand of their plasma product. Unfortunatly until today they still


custom work their product to other company in other country. After seeing


the demand increasement of plasma product since 2012, PT.BR decided to


build their own plant for plasma production. With changing business process


then PT.BR need to see risk that will occur in new business process, because


the risk will be different from old business process. In order see the risk


PT.BR need to do an risk analysis regarding this new business process.


Business environment of PT.BR will known by doing external and internal


analysis. Internal and external analysis will be done from company point of


view. Internal analysis is using Segment, Target, Positioning analysis.


Meanwhile, external analysis is using Porter Five Force`s and PESTEL


analysis. Through external and internal analysis will be done a SWOT


analysis. SWOT analysis will show strength, weaknesses, opportunity and


threat of PT.BR in vaccine industry.


PT.BR risk identification gotten using SWOT analysis, similar research and


interview (FGD) with managers of PT.BR. Risk identification resulted with 5


risk category which are operational, business, legal, strategic and market.



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Risk will be analyse using AHP in order to measure the weight, level of


importance of risk. AHP calculation show risk category with highest level of


importance is legal risk. PT.BR have 20 risk events, but there are 3 risk event


PT.BR to prioritize to mitigate which are goverment`s policies, plant


development legal and enviroment legal.

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