Path: TopS1-Final ProjectSchool of Business and Management2017

FINDING THE RELATION BETWEEN PERSONAL VALUE AND INVESTMENT DECISION CASE OF TOBACCO CONSUMERS

FINDING THE RELATION BETWEEN PERSONAL VALUE AND INVESTMENT DECISION CASE OF TOBACCO CONSUMERS

Undergraduate Theses from JBPTITBPP / 2017-09-15 14:38:55
Oleh : Dyah Valentina Anggraeni Kadarisman (NIM 19014097), School of Business and Management
Dibuat : 2017-09-15, dengan 1 file

Keyword : Personal Value, Investment Decision, Tobacco Use, Socially Responsible Investing

Investasi Bertanggungjawab Sosial (SRI) yang memperhatikan isu lingkungan dan

sosial telah dikembangkan akhir-akhir ini. Salah satu isu tersebut adalah penggunaan

tembakau. Penelitian ini bertujuan untuk menentukan apakah terdapat pengaruh dari nilai

personal terhadap keputusan dalam berinvestasi dan faktor-faktor apa saja yang

mempengaruhi keputusan berinvestasi di Indonesia, dimana Indonesia merupakan negara

dengan jumlah perokok aktif terbanyak di dunia. Baik investor pemula dan

berpengalaman merupakan objek dari penelitian ekperimental ini. Penelitian ini

menggunakan studi ekperimental dengan keadaan yang dikontrol, mengikuti penelitian

sebelumnya dimana responden diharuskan untuk berinvestasi pada perusahaan tembakau

atau perusahaan non-tembakau dengan berbagai perubahan return yang diberikan.

Regresi Logistik Binari digunakan untuk mengetahui faktor apa saja yang mempengaruhi

keputusan berinvestasi para investor. Penelitian ini juga menggunakan ANOVA dan

Tukey Kramer untuk mengetahui apakah terdapat perubahan perilaku investor selama

percobaan. Dalam penelitian ini, peneliti menemukan bahwa nilai personal tidak

mempengaruhi keputusan investasi, investor cenderung memilih return yang lebih tinggi

saat berinvestasi. Ketika return dibedakan sebesar 1%, para responden mengubah

keputusan berinvestasi mereka.

Deskripsi Alternatif :

Socially Responsible Investing (SRI), which considers environmental and societal

issues, has been developing recently; one of them is tobacco used issue. This study aims

to know the influence of personal value in investment decision and what factors affect it

in Indonesia since this country has the greatest number of smokers in the world. Both

early and experienced investors were used as the objects of the experimental study.

Experimental study under controlled situation was conducted for the research, following

the previous study, in which respondents have to invest in tobacco or non-tobacco

company with a difference of return as a treatment. Binary Logistic Regression is used to

know what factor influenced investor’s decision. The study also uses ANOVA and Tukey

Kramer to know whether there is a movement behavior of respondents during the

treatments. In this study, researchers found that personal value did not affect investors’

decision. They tend to choose higher return in their investment decision. When the rate

of return is differentiated by 1%, respondents change their investment decision

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