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MEASUREMENT OF CUSTOMER SATISFACTION LEVEL TOWARD UMROH ACCOMODATION SERVICES CASE STUDY PT. MEGACITRA

Undergraduate Theses from JBPTITBPP / 2012-06-18 14:33:47
Oleh : Dicky Sigit Purnomo, School of Business and Management
Dibuat : 2007-12-17, dengan 7 file

Keyword : Measurement of Customer Satisfaction
Subjek : SBM

Berkembangnya industri biro perjalanan umroh di Indonesia mendorong pula hadirnya berbagai biro perjalanan umroh baru yang menyebabkan persaingan pada industri biro perjalanan umroh semakin ketat. Hal ini terjadi karena pihak pemerintah (DEPAG) tidak menyelenggarakan layanan ibadah umroh, sebagaimana pemerintah menyelenggarakan ibadah haji. Sehingga pemerintah membuka kesempatan bagi pihak swasta untuk menyelenggarakan layanan biro perjalanan umroh. Salah satu biro perjalanan umroh yang ada di Indonesia yaitu PT.Megacitra yang merupakan salah satu biro perjalanan umroh, dan menguasai sebagian besar pasar biro perjalanan umroh karena dianggap sebagai biro yang terpercaya, Hal tersebut diduga karena kualitas pelayanan yang dinilai pelanggan sudah memuaskan.

Deskripsi Alternatif :

Growth of umra travel bureau industry in Indonesia also push the presents of other new umra travel bureau which cause more tight competition in umra travel bureau industry. This thing happened because the side of government ( DEPAG) doesn't organize umra travel services in the same manner as government organize in Hajj travel services. Therefore, the government opens opportunity for the side of private sector to carry out umra travel bureau services. One of umra travel bureau in Indonesia that is PT. Megacitra which is one of the market leader in umra travel bureau industry because considered by customer as trustworthy bureau, The thing is anticipated by quality of service assessed by customer has gratified.

Copyrights : Copyright (c) 2007 by School of Business and Management.Information Dissemination Right @2007



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  • Pembimbing I: Drs. Herry Hoedrasyah, MA



    Scanner: Alice Diniarti; 2007-12-06., Editor: PKL-SMK

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